Torrid Ad and Cookie Policy

Effective Date: May 25, 2018.


We use common tracking technologies.


We collect personal information about users over time and across different websites when you use this website or app. We also have third parties that collect personal information this way. To do this, we use several common tracking tools. Our vendors may also use these tools. These may include browser cookies. We may also use web beacons, tracking pixels, and similar technologies.


We use tracking technologies for a variety of reasons.


We use tracking tools, including cookies, on our websites:

  • To understand the activities and behaviors of our customers and website visitors.
  • To recognize new or past visitors.
  • To improve our website and to better understand your visits on our platforms.
  • To integrate with third party social media websites.
  • To serve you interest-based or targeted advertising (see below for more on interest-based advertising).
  • To better understand the interests of our customers and our website visitors.

We engage in interest-based advertising.


We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.

Interest-based or "online behavioral advertising" includes ads that are served to you after you leave our website, encouraging you to return. They also include ads we think are relevant to you based on your shopping habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products and services, or other companies’ products and services. We get consent for interest-based advertising as required by law.


How do we gather relevant information about you for interest-based advertising?


To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described below. For example, we or our partners might look at your browsing behaviors. We might look at these activities on our platforms or the platforms of others.

We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.


You can control tracking tools generally.


Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here: https://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager04.html. Why? Because flash cookies cannot be controlled through your browser settings.

Our Do Not Track Policy: Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.

Options you select are browser and device specific.


You can also opt-out of online behavioral advertising.


The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, you can go here: http://optout.aboutads.info/?c=2#!/

Which tracking tools do we use?

Our sites use the following tracking tools to improve our sites and your experience on our sites. To opt out of these cookies you can go here: http://optout.aboutads.info/?c=2#!/, http://www.youronlinechoices.eu, or http://www.networkadvertising.org/choices or where applicable follow the specific instructions below:

  • 4Cite – We use 4Cite tools provided by 4Cite Marketing, LLC (540 Broadway, Albany, NY 12207, USA) to identify anonymous visitors by using a network of trusted sources that pool data (otherwise known as second-party data), each of these sources employing strong identification techniques for first-party data. It enables us to send personalized and relevant content to you. You can opt-out via the following link: https://www.4cite.com/opt-out/. For further information, please see their Privacy Policy at http://www.4cite.com/online-privacy-policy/
  • Aggregate Knowledge – We use Aggregate Knowledge tools provided by NeuStar Inc. (21575 RidgetopCircle, Sterling, VA 20166, USA) to help us aggregate anonymous user activity and enable us to provide more targeted online advertising for you. The Aggregate Knowledge platforms helps us deliver ads with the most relevant content to you. You can opt-out via the following link: https://www.aggregateknowledge.com/privacy/opt-out. For more information, please see their Privacy Policy at http://www.home.neustar/privacy/privacy-policy
  • Answers Cloud (or ForeSee) – We use Answers Cloud tools provided by ForeSee Results, Inc. (2500 Green Road Suite 400, Ann-Arbor, MI 48105, USA) to measure customer satisfaction and gain insights on how we can improve our site. To opt out of ForeSee, you can decline to participate in the survey when the invitation pops up on your screen. If you opt out of completing the survey or have completed a survey, ForeSee uses a persistent cookie so that it does not offer the survey when you revisit our site. For further information, please see their Privacy Policy at https://www.foresee.com/privacy-policy/
  • Bing Ads – We use Bing Ads tools provided by Microsoft Corporation (One Microsoft Way, Redmond, WA 98052, USA) which allows us to display ads on Bing search engine and publishing partners. This helps users discover our website. For further information, please see their Privacy Policy at https://privacy.microsoft.com/privacystatement and check the “How to Access & Control Your Personal Data” section.
  • Bizrate Insights – We use Bizrate Insights tools provided by Connexity, Inc. (2120 Colorado Ave. Suite 400, Santa Monica, CA 90404, USA) to measure customer satisfaction and gain insights. For more information about how to opt out of Bizrate cookies, you can go here: http://www.shopzilla.com/ad_retarget_global_opt_out. For further information, please see their Privacy Policy at https://bizrateinsights.com/privacy-policy/
  • BloomReach – We use BloomReach tools provided by BloomReach, Inc. (82 Pioneer Way, Mountain View, CA 94041, USA) which helps us make content easier to find for our customers. To opt out of BloomReach cookies, click here: https://www.bloomreach.com/en/about/services-cookie-notice. For further information, please see their Privacy Policy at https://www.bloomreach.com/en/about/privacy-policy
  • Certona – We use Certona tools provided by Certona Corporation (10431 Wateridge Circle Suite 200, San Diego, CA 92121, USA) which helps us to personalize your experience across all touch points including our sites and apps, emails we send you, in-store, and social networks. We also use Certona to identify new or repeat visitors. For more information, see their Privacy Policy at http://www.certona.com/privacy/
  • CJ Affiliate by Conversant – We use CJ Affiliate tools provided by Conversant, Inc. (30699 Russel Ranch Road #250, Westlake Village, CA 91362, USA) which is an affiliate partner network. We use the CJ tag to gather conversion insights. We reference the CJ tag using a piece of JavaScript within our site’s code. For more information about how to opt out of CJ tag cookies, you can go here: https://www.conversantmedia.com/legal/ad-choices. For more information, see their Privacy Policy at https://www.conversantmedia.com/legal/privacy
  • Connexity – We use Connexity tools provided by Connexity, Inc. (2120 Colorado Ave. Suite 400, Santa Monica, CA 90404, USA) which is a comparison shopping engine and partner network. We use the Connexity tag to gather conversion insights. We reference the Connexity tag using a piece of JavaScript within our site’s code. For more information about how to opt out of Connexity tag cookies, you can go here: http://www.shopzilla.com/ad_retarget_global_opt_out. For more information, see their Privacy Policy at http://connexity.com/privacy-policy/
  • CQuotient – We use CQuotient tools provided by Salesforces Commerce Cloud (5 Wall St. Burlington, MA 01803, USA) to personalize your browsing experience across our sites. For more information, see their Privacy Policy at https://www.demandware.com/privacy-policy
  • Criteo – We use Criteo tools provided by Criteo SA (32 rue Blanche, 75009 Paris, France) which allows us to re-engage previous site visitors with ads across various website publishers. For more information, see their Privacy Policy at https://www.criteo.com/privacy/
  • eBay Commerce Network Conversion Tracker – We use eBay Commerce Network tools provided by eBay, Inc. (2145 Hamilton Avenue, San Jose, CA 95125, USA) which is a comparison shopping engine and partner network. We use the eBay Commerce Network tag to gather conversion insights. We reference the eBay Commerce Network tag using a piece of JavaScript within our site’s code. For more information about how to opt out of eBay Commerce Network cookies, you can go here: https://www.ebayinc.com/our-company/privacy-center/privacy-notice/cookies-similar-technologies/. For more information, see their Privacy Policy at https://www.ebay.com/help/policies/member-behaviour-policies/user-privacy-notice-privacy-policy?id=4260
  • Facebook Connect – We use this technology provided by Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, USA) to allow users to share their experiences with our apps and websites on Facebook. For example, we may collect your browser information, demographic data, and interaction data. For more information, see their Privacy Policy at https://www.facebook.com/policy.php
  • Facebook Custom Audience – We use Facebook Custom Audience provided by Facebook, Inc. (1 Hacker Way, Menlo Park, CA 94025, USA) to deliver ads on Facebook to a certain group of users. For more information, see their Privacy Policy at https://www.facebook.com/policy.php
  • Facebook Impressions – We use this technology provided by Facebook, Inc. (1 Hacker Way, Menlo Park, CA 94025, USA) to measure how frequently users are exposed to our content. For example, we may collect your browser information, demographic data, and interaction data. For more information, see their Privacy Policy at https://www.facebook.com/policy.php
  • GA Audiences – We use GA Audiences tools provided by Google, Inc. (Amphitheatre Parkway, Mountain View, CA 94043, USA) to collect information about how many people visit our website, when they visit the site and how long they stay on the site. We may also collect visitor demographics, such as age, gender, and location. For more information, please see their Privacy Policy at https://policies.google.com/privacy
  • Google Adwords – We use Google Adwords tools provided by Google Inc. (Amphitheatre Parkway, Mountain View, CA 94043, USA) which allows us to display ads on Google search engine and publishing partners. This helps users discover our website. For more information, see their Privacy Policy at https://policies.google.com/privacy
  • Google Analytics – We use Google Analytics provided by Google, Inc. (Amphitheatre Parkway, Mountain View, CA 94043, USA) to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our site. Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en . An opt-out cookie will be set to prevent the future collection of your information when you visit this Website. Further information can be found under https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
  • Google+ Platform – Google+ is a social network owned by Google, Inc. (Amphitheatre Parkway, Mountain View, CA 94043, USA) where users can assign people to different circles, such as friends, family, or acquaintances, and see various activity from the members of these circles. We reference our Google+ platforms using a small piece of HTML within our site’s code. For more information, please see their privacy policy at https://policies.google.com/technologies/ads and check the “How you can control advertising cookies” section.
  • IBM Customer Experience – We use this technology provided by IBM Corporation (1 New Orchard Road, Armonk, NY 10504, USA) to track the success of our marketing efforts. For more information, see their Privacy Policy at https://www.ibm.com/privacy/us/en/?lnk=flg-privusen?lnk=flg
  • LiveClicker – We use LiveClicker tools provided by Liveclicker Inc. (19925 Stevens Creek Blvd. Suite 100, Cupertino, CA95014-7800, USA) for email personalization. To learn more, see their Privacy Policy at https://www.liveclicker.com/privacy-policy/
  • LiveIntent – We use LiveIntent tools provided by LiveIntent, Inc. (222 Broadway, Floor 22, New York, NY 10038, USA) which allows us to display ads in various newsletter emails. This helps users discover our website. For more information, please see their Privacy Policy at https://liveintent.com/services-privacy-policy
  • Neustar AdAdvisor – We use Neustar AdAdvisor tools provided by NeuStar, Inc. (21575 RidgetopCircle, Sterling, VA 20166, USA) which collects demographic and geographic information about you. This could include the places where you have shopped in the past year. It may also include information about your age group and employment status. We use this information to help us better understand your interests. For more information about how to opt out of Neustar cookies, you can go here: http://www.agkn.com/optout.html. For more information, please see their Privacy Policy at https://www.home.neustar/privacy
  • Pinterest – Pinterest is a social bookmarking site where users can upload, save, sort, and manage collections of images. We use the Pinterest cookies provided by Pinterest, Inc. (651 Brannan Street, San Francisco, CA 94103, USA) to enable social sharing buttons on our sites, as well as to track social media and other Web browsing behavior in order to target ads and promotions to your interests. For more information about how to opt out of Pinterest cookies, you can go here: https://policy.pinterest.com/en/cookies. For more information, please see their Privacy Policy at https://policy.pinterest.com/en/privacy-policy
  • Pinterest Conversion Tracker – We use the Pinterest tag provided by Pinterest, Inc. (651 Brannan Street, San Francisco, CA 94103, USA) to build audiences and target Pinterest users based on actions they have taken on our site. We also gather conversion insights. We reference the Pinterest tag using a piece of JavaScript within our site’s code. For more information, please see their Privacy Policy at https://policy.pinterest.com/en/privacy-policy
  • SecuredVisit – We use SecuredVisit tools provided by 4Cite Marketing (540 Broadway, Albany, NY 12207, USA) to track the success of our marketing campaigns by, among other things, counting the number of users that have visited a certain web page or accessed a certain piece of creative, and monitoring consumer activity on a website page. To opt out of SecuredVisit cookies, you can go here: http://www.securedvisit.com/optout/. For more information, please see their Privacy Policy at https://securedvisit.com/
  • Tealium – We use Tealium as a tag management platform provided by Tealium, Inc. (11095 Torreyana Road, San Diego, CA 92121, USA) to collect information about how visitors use our website and how they pass to partner vendor websites. To know how to opt out of their cookies you can go here: https://tealium.com/cookie-policy/. For more information, please see their Privacy Policy at https://tealium.com/privacy-policy/
  • Twitter Advertising – We use the Twitter tag provided by Twitter, Inc. (795 Folsom St. Suite 600, San Francisco, CA 94107, USA) to build audiences and target Twitter users based on actions they have taken on our site. We also gather conversion insights. We reference the Twitter tag using a piece of JavaScript within our site’s code. For more information, please see their Privacy Policy at https://twitter.com/en/privacy.
  • Yahoo Gemini – We use Yahoo Gemini tools provided by Oath EMEA Ltd (5-7 Point Square, North Wall Quay, Dublin 1, Ireland) which allows us to display ads on Yahoo search engine and publishing partners. This helps users discover our website. For more information, please see their Privacy Policy at https://policies.oath.com/us/en/oath/privacy/index.html

If you are based in the European Union/European Economic Area, we inform you that the legal basis for involving the third parties mentioned above is Art. 6 (1) 1 f of the EU General Data Protection Regulation. Our legitimate interests for involving these third parties are mentioned above.

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