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Torrid Cookies and Advertising Policy

Effective Date: May 25, 2018.

Last Updated: November 7, 2022.

Cookies and Other Tracking Technologies

This Cookie Policy describes how our website (“Site”) and mobile application (“App”) uses cookies, tags, pixels and similar technologies (“Cookies”) to provide, customize, evaluate, improve, and protect our services.

 

We collect personal information about users over time and across different websites when you use our Site or App. We also have third parties that collect personal information this way. To do this, we use several common tracking tools. Our vendors may also use these tools. These may include Cookies. We may also use web beacons, tracking pixels, and similar technologies.

 

A Cookie is a small piece of text that is placed on your website browser, device, or hard drive when you visit a website or use an application. These include our own first-party Cookies as well as the third-party Cookies of our service providers and marketing partners. They serve a variety of functions, like enabling us to remember your log-in information when you visit our site.

What Information Cookies Collect

Cookies vary in the kinds of information they may collect. Generally, cookies collect online identifiers such as your internet protocol (IP) address, device identifier, advertising identifier, or similar unique digital identifier. Cookie use these online identifiers to track your commercial activity, such as products or services purchased or considered, internet activity, including browsing history, search history, and information regarding your interaction with our Site, App, or a given advertisement. Finally, this information may be used by Torrid or our marketing partners to draw inferences and create a profile about the your consumer preferences, trends, or aptitudes.

How We Use Cookies

We use Cookies for the following purposes:

  • Required. We use some Cookies to share information with our service providers and vendors to provide the services you requested and operate our day-to-day business. They also help us identify and control trusted web traffic, as well as detect and prevent fraud or malicious activity. You cannot opt out of these Cookies because they are strictly necessary to run our Site, App, and business.
  • Functional. These Cookies are to enable basic features on the Site and App to function properly, such as page navigation, video playback, or image displays. They also ensure the Site and App respond to your instructions, such as remembering items you have added to your cart.
  • Performance. These Cookies help us analyze how you interact with our Site and App to improve user experience and performance. Finally, these Cookies may remember your preferences and customize your user experience. For example, these Cookies can remember your log-in information so you do not have to sign in every time you return to our site.
  • Targeting. We use some Cookies for marketing or advertising purposes. These Cookies allow us and our marketing partners, including social media platforms, to deliver advertisements that are relevant and meaningful to you. These Cookies may also allow you to connect with us on social media. Some of our marketing partners may use these Cookies to build a profile of your interests, target advertising on our site or others, and measure the efficiency of advertisements.

How to Manage Cookies

If you wish to prevent cookies from tracking your activity on our website or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set. If you block cookies, certain features on our website may not work. For more information on how you can customize your browser’s cookie setting please visit the link to your web browser below:


Additionally, you may have the following options to opt-out of interest based advertising. We are not responsible for the completeness, effectiveness, or accuracy of any third party opt-out options or programs.


If you are a California resident or located in the EU, you may have additional rights to opt-out of some types of Cookies. If you would like to submit a request to opt-out or withdraw consent, please contact us at:


For all requests, please clearly state that the request is related to “Cookie Settings” and provide your name, IP address(s), and an e-mail address or phone number where you may be reached.

Advertising and Third-Party Cookies

We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.

 

Interest-based or "online behavioral advertising" includes ads that are served to you after you leave our website, encouraging you to return. They also include ads we think are relevant to you based on your shopping habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products and services, or other companies’ products and services. We get consent for interest-based advertising as required by law.

How do we gather relevant information about you for interest-based advertising?

To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described below. For example, we or our partners might look at your browsing behaviors. We might look at these activities on our platforms or the platforms of others.

 

We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.

You can control tracking tools generally.

Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here: https://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager04.html. Why? Because flash cookies cannot be controlled through your browser settings.

Our Do Not Track Policy: Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.

You can also opt-out of online behavioral advertising.

The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, you can go here: http://optout.aboutads.info/?c=2#!/

Which tracking tools do we use?

Our sites use the following tracking tools to improve our sites and your experience on our sites. To opt out of these cookies you can go here: http://optout.aboutads.info/?c=2#!/, http://www.youronlinechoices.eu, or http://www.networkadvertising.org/choices or where applicable follow the specific instructions below:

  • Answers Cloud (or ForeSee) – We use Answers Cloud tools provided by ForeSee Results, Inc. (2500 Green Road Suite 400, Ann-Arbor, MI 48105, USA) to measure customer satisfaction and gain insights on how we can improve our site. To opt out of ForeSee, you can decline to participate in the survey when the invitation pops up on your screen. If you opt out of completing the survey or have completed a survey, ForeSee uses a persistent cookie so that it does not offer the survey when you revisit our site. For further information, please see their Privacy Policy at https://www.foresee.com/privacy-policy/
  • Attentive – We use Attentive (221 River Street, Suite 9047, Hoboken, NJ 07030) for their SMS capability to allow us to strengthen our relationships with our consumers in a new way. For more information, please see their Privacy Policy at https://www.attentive.com/privacy
  • Bing Ads – We use Bing Ads tools provided by Microsoft Corporation (One Microsoft Way, Redmond, WA 98052, USA) which allows us to display ads on Bing search engine and publishing partners. This helps users discover our website. For further information, please see their Privacy Policy at https://privacy.microsoft.com/privacystatement and check the “How to Access & Control Your Personal Data” section.
  • BloomReach – We use BloomReach tools provided by BloomReach, Inc. (82 Pioneer Way, Mountain View, CA 94041, USA) which helps us make content easier to find for our customers. To opt out of BloomReach cookies, click here: https://www.bloomreach.com/en/about/services-cookie-notice. For further information, please see their Privacy Policy at https://www.bloomreach.com/en/about/privacy-policy
  • CJ Affiliate by Conversant – We use CJ Affiliate tools provided by Conversant, Inc. (30699 Russel Ranch Road #250, Westlake Village, CA 91362, USA) which is an affiliate partner network. We use the CJ tag to gather conversion insights. We reference the CJ tag using a piece of JavaScript within our site’s code. For more information about how to opt out of CJ tag cookies, you can go here: https://www.conversantmedia.com/legal/ad-choices. For more information, see their Privacy Policy at https://www.conversantmedia.com/legal/privacy
  • ContentSquare - We use Content Square (Global DPO, 53 Beach St, New York, NY, 10013-2304 or EU EEA DPO, 7 rue de Madrid 75008, Paris, France) for its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact. For more information, please see their Privacy Policy at https://contentsquare.com/privacy-center/
  • CQuotient – We use CQuotient tools provided by Salesforces Commerce Cloud (5 Wall St. Burlington, MA 01803, USA) to personalize your browsing experience across our sites. For more information, see their Privacy Policy at https://www.demandware.com/privacy-policy
  • Facebook Connect – We use this technology provided by Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, USA) to allow users to share their experiences with our apps and websites on Facebook. For example, we may collect your browser information, demographic data, and interaction data. For more information, see their Privacy Policy at https://www.facebook.com/policy.php
  • Facebook Custom Audience – We use Facebook Custom Audience provided by Facebook, Inc. (1 Hacker Way, Menlo Park, CA 94025, USA) to deliver ads on Facebook to a certain group of users. For more information, see their Privacy Policy at https://www.facebook.com/policy.php
  • Facebook Impressions – We use this technology provided by Facebook, Inc. (1 Hacker Way, Menlo Park, CA 94025, USA) to measure how frequently users are exposed to our content. For example, we may collect your browser information, demographic data, and interaction data. For more information, see their Privacy Policy at https://www.facebook.com/policy.php
  • FriendBuy - We use Friend Buy (2516 Via Tejon, Suite 201, Palos Verdes Estates, CA 90274) as our referral marketing platform to accelerate customer acquisition and build loyalty to our brand. For more information, please see their Privacy Policy at https://www.friendbuy.com/privacy
  • GA Audiences – We use GA Audiences tools provided by Google, Inc. (Amphitheatre Parkway, Mountain View, CA 94043, USA) to collect information about how many people visit our website, when they visit the site and how long they stay on the site. We may also collect visitor demographics, such as age, gender, and location. For more information, please see their Privacy Policy at https://policies.google.com/privacy
  • Google Adwords – We use Google Adwords tools provided by Google Inc. (Amphitheatre Parkway, Mountain View, CA 94043, USA) which allows us to display ads on Google search engine and publishing partners. This helps users discover our website. For more information, see their Privacy Policy at https://policies.google.com/privacy
  • Google Analytics – We use Google Analytics provided by Google, Inc. (Amphitheatre Parkway, Mountain View, CA 94043, USA) to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our site. Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en . An opt-out cookie will be set to prevent the future collection of your information when you visit this Website. Further information can be found under https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
  • LiveClicker – We use LiveClicker tools provided by Liveclicker Inc. (19925 Stevens Creek Blvd. Suite 100, Cupertino, CA 95014-7800, USA) for email personalization. To learn more, see their Privacy Policy at https://www.liveclicker.com/privacy-policy/
  • Pinterest – Pinterest is a social bookmarking site where users can upload, save, sort, and manage collections of images. We use the Pinterest cookies provided by Pinterest, Inc. (651 Brannan Street, San Francisco, CA 94103, USA) to enable social sharing buttons on our sites, as well as to track social media and other Web browsing behavior in order to target ads and promotions to your interests. For more information about how to opt out of Pinterest cookies, you can go here: https://policy.pinterest.com/en/cookies. For more information, please see their Privacy Policy at https://policy.pinterest.com/en/privacy-policy
  • Pinterest Conversion Tracker – We use the Pinterest tag provided by Pinterest, Inc. (651 Brannan Street, San Francisco, CA 94103, USA) to build audiences and target Pinterest users based on actions they have taken on our site. We also gather conversion insights. We reference the Pinterest tag using a piece of JavaScript within our site’s code. For more information, please see their Privacy Policy at https://policy.pinterest.com/en/privacy-policy
  • SnapChat - We use Snapchat (3000 31st Street, Santa Monica, CA 90405) mobile app as a way to interact with users by sending and receiving photos and videos from our customers. Photos and videos taken with the app are called snaps. Snapchat uses the device's camera to capture snaps and Wi-Fi technology to send them. For more information, please see their Privacy Policy at https://www.snap.com/en-US/privacy/privacy-policy
  • Tealium – We use Tealium as a tag management platform provided by Tealium, Inc. (11095 Torreyana Road, San Diego, CA 92121, USA) to collect information about how visitors use our website and how they pass to partner vendor websites. To know how to opt out of their cookies you can go here: https://tealium.com/cookie-policy/. For more information, please see their Privacy Policy at https://tealium.com/privacy-policy/
  • TikTok - We use TikTok (10100 Venice Blvd., Culver City, CA 90232) as a the leading destination for short-form mobile video to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. For more information, please see their Privacy Policy at https://www.tiktok.com/legal/privacy-policy-us?lang=en
  • TradeDesk - We use Trade Desk (42 N. Chestnut St, Ventura, CA 93001) to help our marketing reach audiences everywhere, with access to every digital channel and device. For more information, please see their Privacy Policy at https://www.thetradedesk.com/us/privacy
  • WunderKind - We use Wunderkind (1 World Trade Center, FL 74, New York, NY 10007) to help us recognize shoppers at a much higher rate and remarket to them with a higher volume of relevant digital touchpoints, our website, through emails and texts, and in ads. For more information, please see their Privacy Policy at https://www.wunderkind.co/privacy/
  • Zeta - We use The Zeta Marketing Platform (ZMP) (3 Park Avenue, 33rd Floor, New York, NY 10016) to activate on every online and offline marketing channel (including Email, Connected TV, SMS, Website, Social Media, and more) with sophisticated AI that analyzes billions of consumer data signals to predict consumer intent, personalize experiences, and accelerate growth for our brand. For more information, please see their Privacy Policy at https://zetaglobal.com/privacy-policy/

If you are based in the European Union/European Economic Area, we inform you that the legal basis for involving the third parties mentioned above is Art. 6 (1) 1 f of the EU General Data Protection Regulation. Our legitimate interests for involving these third parties are mentioned above.

Changes to this Policy

If we make material changes to this Policy, we will take reasonable steps to notify you and post it on our website. We encourage you to check back periodically to review this Policy for any changes since your last visit.